Make It Easy
The next step is to create step by step instructions on how to write reviews. If your clients aren't tech savvy, it's important to make things really easy. Here is an example of what our introduction and instruction sheet at Meaningful Marketing looks like. All you need to do is change the business name and create screenshots so you can replace our images with yours. For those business who service clients at locations, simply print out the instructions and hand it to them. This would work well for any contractors. If you want to turbo charge your reviews, implement the strategy below with caution.Create A Draw
*UPDATE I originally listed the idea of creating a draw with those who wrote you a review on your GMB page. After looking through Google's GMB review guidelines for a second time, I didn't see where it clearly says this is not allowed. I then came across a post from one of the leading voices in local SEO, Mike Blumenthal, over at Get Five Stars. After reading his post which says incentivizing clients to writes reviews is against the TOC of all review sites like Yelp and Google. I wanted to get clarification about creating draws and know if that is deemed as incentivizing. Mike confirmed that it was.
@JordanJCaron a violation of TOS by review sites and FTC would likely want a disclaimer.
— Mike Blumenthal (@mblumenthal) November 1, 2015
So there you have it. Don't create a draw like I had originally suggeted. Simply read the other posts on getting reviews I've linked to in this post and you're all good.