Most Google Ads campaigns for small businesses are set up once and left to bleed budget. We build high-intent campaigns with proper call tracking so every dollar is accountable — and you always know exactly what your ads are generating.
Clicks don't pay the bills. Calls do. The biggest problem with most Google Ads campaigns isn't the budget — it's that nobody knows which ads are actually driving phone calls versus which ones are just burning money on tire-kickers.
We fix that by building campaigns around call tracking from day one. You'll see exactly which keywords, ads, and campaigns are generating real customers — and we'll cut everything that isn't.
Full call tracking — every inbound call is attributed to the exact keyword and ad that drove it
No wasted budget — negative keywords, tight geo-targeting, and ongoing bid optimisation
Transparent monthly reports — calls, cost per lead, and campaign performance — no vanity metrics
Your budget goes to Google — our management fee is always separate and clearly itemised
Not all Google Ads are created equal. We match campaign types to your business goals and the way your customers actually search.
Text ads that appear when someone types your exact service into Google. The highest-intent traffic available — people who are actively searching for what you offer right now.
Mobile ads with a single goal — a phone call. Perfect for emergency services, trades, and any business where a conversation is the first step. No website visit required.
Google's AI-driven campaigns that show your ads across Search, Maps, YouTube, Gmail, and the Display Network. Best suited for businesses with strong call tracking data to feed the algorithm.
Google-verified badges that appear above standard ads for service businesses. Pay per lead, not per click. Excellent for home services, legal, healthcare, and other verified categories.
We don't just launch campaigns and collect a fee. Active management means your budget is continuously optimised based on real call data.
WhatConverts or similar platform configured so every call is attributed to the exact campaign, keyword, and ad that drove it.
In-depth research to find the exact terms your customers use when they're ready to buy — and aggressive negative keyword lists to filter out waste.
Multiple ad variations written and tested per campaign, with extensions (sitelinks, callouts, call extensions) configured for maximum visibility.
Ads are shown only to people in your actual service area — not the whole province. Budget is never wasted on clicks from outside your coverage zone.
Clear monthly reports showing calls generated, cost per call, campaign performance, and what we're doing next — no dashboards full of metrics that don't matter.
Weekly bid adjustments, A/B testing, search term reviews, and quality score improvements. Campaigns get better over time, not stagnant.
A structured onboarding process followed by active monthly management — so your campaigns improve continuously rather than sitting on autopilot.
If you're already running ads, we audit your account to identify wasted spend and missed opportunities. If you're starting fresh, we research your market, competitors, and the keywords your customers use when they're ready to call. Either way, we build a strategy before spending a single dollar.
Before any campaign goes live, we implement call tracking. This is non-negotiable — without it, we're flying blind. We configure WhatConverts (or your preferred platform) with dynamic number insertion so every call is tied back to the exact keyword and ad that drove it.
We build campaigns structured by service type, write multiple ad variations per ad group, configure all extensions, set up geo-targeting to your exact service area, and implement a thorough negative keyword list. Campaigns are reviewed and approved by you before going live.
Every month: review search term reports, add new negatives, adjust bids based on call data, test new ad copy, and review quality scores. The goal is a steadily improving cost per call over time — not a set-it-and-forget-it campaign that burns budget on autopilot.
Get a free Google Ads audit — we'll show you exactly where your budget is going, what's generating calls, and what needs to change.
Or call directly: 250-217-4176